Credit Direct Limited, a subsidiary of First City Monument Bank (FCMB), has distributed 100 goodie bags to employees of the Katsina State Government as part of its 2025 Customer Service Week celebration.
Hikaya Newspaper reports that the initiative, held on Thursday, October 9, 2025, underscores the company’s commitment to rewarding loyalty and strengthening customer relationships through impactful community outreach.
The event, which took place at Credit Direct Office at FCMB Katsina, featured the presentation of assorted food items and household provisions to civil servants drawn from different ministries and departments. The gesture, according to the organizers, was aimed at promoting goodwill, appreciation, and a sense of belonging among customers who have remained loyal to the company’s financial services over the years.
Speaking at the ceremony, the State Business Representative of Credit Direct Limited, Musa Ayuba, said the donation was part of the firm’s broader Corporate Social Responsibility (CSR) initiative to appreciate customers and contribute to community well-being. He explained that Credit Direct Limited considers public servants as valuable partners in development and will continue to support them through affordable credit facilities and social empowerment programs.
Ayuba further recalled that in December 2024, the company provided food relief materials to over 200 victims of banditry and internally displaced persons (IDPs) across Katsina State an effort that demonstrated its compassion and commitment to alleviating hardship. He emphasized that the company’s CSR vision goes beyond business, focusing on social impact and fostering hope within communities it serves.
Also speaking, Alhaji Mannir Lawal, Director of Administration and Supply at the Office of the Head of Service, praised Credit Direct Limited for its continuous support to the state workforce. He described the company as a dependable financial institution that values transparency, and the welfare of customers. Lawal urged other corporate organizations to emulate such gestures, noting that government alone cannot shoulder the responsibility of uplifting citizens’ welfare.
In his remarks, Alhaji Abdurrahman Lawal, Director of Debt Management, lauded the company for identifying with the needs of civil servants, especially at a time when economic challenges have affected many households. He stressed that the support would motivate workers to remain productive and committed to service delivery. The event ended with a symbolic presentation of goodie bags and group photographs, as staff expressed gratitude for the company’s generosity and consistency in community engagement.